Defined marketing strategies from CEDP standpoint to support and align with the company's overall strategies and objectives
Build strategy and functional plans for business enhancement and build organisational brand
Liaising and networking with a range of stakeholders including business partners, relevant officials and stakeholders.
Provide market intelligence to the Directors and senior management and submit reports on market movement as per student recruitment cycle
Oversee the function of assessment and personally handle difficult cases in terms of assessment parameters and results.
Putting gross efforts to provide critical care for Institutional and potential clients
To plan and organize marketing functions and operations to ensure 100% accomplishment of sales revenues
To build and create award winning social media campaigns to enhance development of client development
To build private label brands that will attract past and existing students and clients for association with CEDP
Build business plan in collaboration with Sales & Marketing, Academia & Faculty and Branding and Corporate Communication function from the placement standpoint basis the evaluation of student quality and required quality bench mark.
To ensure results and strategic branding recommendations to client management
To create data-heavy reports and translate the results into campaign best practices, as well as future action and decision making
To lead multiple projects from conception to completion in accordance with the business requirement and development of the team performance and operation
To develop compelling thought leadership platforms and stories, content (press releases, by-lined articles, etc.), pitch and place content
To develop and enable execution of social media strategy as an integrated component of CEDP’s broader thought leadership, awareness, and generation of strategies
To manage clients and external stakeholders and investors if required to ensure brand building of CEDP
To develop different project’s case studies, catalogues, & direct marketing campaigns
To represent the organisation at global platforms across various international platforms and summit as applicable
Effectively control marketing expenditure specific to placement and brand building and ensure effective utilisation of fund
To ensure and lead vendor negotiations without compromising business goals
Enable development and delivery of high visible advertising campaigns
To lead the function and guide the top management in constantly driving solution oriented approach and manage internal and external communications and drive the projects to completion
Build, develop and channelize the team members in achieving broader business and functional goals
Update Directors with the actionable required to enhance business
Plan on daily, weekly, monthly basis and ensure execution is as per decided POA
Product & Process Training for the team & branch office as and when required
Motivating team members to achieve their daily, weekly & monthly targets
Distributing targets to the team, taking care of timely payments and necessary approvals for the services as well as developing, implementing and maintaining a business plan for the department.
Stakeholder collaboration in driving change process specific to CEDP
Ensure KRA evaluation for all the reportees and effective result orientation
Publish periodic functional dashboard / performance chart and representation for effective decision making at the functional and management level
Establish process SOPs and ensure process compliance
Conduct trend analysis based on the reports/data received that should include competitor research
